About Citybaby

Mission

Citybaby's mission is to provide stress-free and convenient baby gear rentals platform to families while empowering parents to earn extra income through renting out their underutilized equipment.

Vision

Envisions a future where families can travel with ease and comfort while creating sustainable opportunities for parents.

Our Story

CityBaby started in 2012 with a heart to ease Mummies’ trouble of bringing more than one kid out and about for play, leisure and going places. Our mission is to source durable, quality products at a value price so that Mummies are happy and carefree going out rather than struggling to handle multiple kids at one go whenever they want to go out.

In 2022, Citybaby return to become the Singapore largest Rental Marketplace for Baby equipments. And we aim to go beyond Singapore to the rest of the world within the next 3 years.

2012

Citybaby Launch

2013

Official Distributor for Joovy

2016

Convert to a Baby Equipment Rental Provider

2018

Acquired by Obizmax

2023

Launch Try Now Buy Later Service - Planned

Adrian Chin

Founder, CEO

My goal is to provide families with stress-free and convenient travelling experiences by offering top-quality, clean, and safe baby gear rentals. We also aim to create sustainable opportunities for parents through our partnership program. Our vision is to become the leading provider of innovative solutions for travelling families, expanding our services globally. We are committed to exceeding our customers’ expectations by providing exceptional service and reliable delivery.

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