About Citybaby

Our Story

CityBaby started in 2012 with a heart to ease Mummies’ trouble of bringing more than one kid out and about for play, leisure and going places. Our mission is to source durable, quality products at a value price so that Mummies are happy and carefree going out rather than struggling to handle multiple kids at one go whenever they want to go out. 

In 2022, Citybaby return to become the Singapore largest Rental Marketplace for Baby equipments.  And we aim to go beyond Singapore to the rest of the world within the next 3 years.

2012
Citybaby Launch
2013
Official Distributor for Joovy
2016
Convert to a Baby Equipment Rental Provider
2018
Acquired by Obizmax
2023
Launch Try Now Buy Later Service - Planned
5
Adrian Chin
Founder, CEO

My goal is to provide families with stress-free and convenient travelling experiences by offering top-quality, clean, and safe baby gear rentals. We also aim to create sustainable opportunities for parents through our partnership program. Our vision is to become the leading provider of innovative solutions for travelling families, expanding our services globally. We are committed to exceeding our customers’ expectations by providing exceptional service and reliable delivery.

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